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Icons & art direction

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Icons & art direction

Icons​

Dynavics icons use a flowing single line. The continuous stroke represents the ease of working with Dynavics, while soft curves complement the chat-bubble device.

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When commissioning or drawing icons:

  • use a consistent, fine monoline stroke;
  • favour rounded, hand-drawn curves over rigid geometry;
  • keep detail sparse and immediately readable;
  • give icons generous clear space;
  • use an icon inside a small bubble when it helps organise a layout.

The original visual direction was influenced by illustration agency Loooop. Create or licence original artwork before production use.

Photography​

Photography adds humanity and gives context to the businesses supported by Dynavics software. Images should feel neutral and candid. Strong colour is welcome when it does not clash with the brand palette.

Environments

Show production, retail, logistics and workplace environments—not only computers and screens. Office buildings and city landscapes can reinforce an enterprise offering.

People

Choose relaxed, friendly portraits in real business environments. Mix candid moments with natural eye contact. Screens and laptops may provide context.

Avoid generic headshots against plain walls, overly staged interactions and images dominated by colours that compete with the selected brand pairing.