Colours
04
Colours
Our colours
Vibrant dark-and-light pairings make Dynavics feel digital, human and friendly. Primary greens lead the system and help the brand stand apart in a technology marketplace crowded with blue.
Primary greens
#062417RGB 6, 36, 23CMYK 90, 57, 78, 78
#064A23RGB 6, 74, 35CMYK 92, 42, 98, 48
#99F221RGB 153, 242, 33CMYK 47, 0, 100, 0
Secondary pairings
#0B1536RGB 11, 21, 54CMYK 100, 93, 46, 60
#64B7FFRGB 100, 183, 255CMYK 57, 18, 0, 0
#2B0A14RGB 43, 10, 20CMYK 56, 88, 55, 82
#F7315FRGB 247, 49, 95CMYK 0, 89, 43, 0
#392000RGB 57, 32, 0CMYK 54, 66, 80, 77
#FFBB00RGB 255, 187, 0CMYK 0, 31, 94, 0
Neutrals
Use rich black and white for print. Printing on off-white stock softens large areas of black. For digital interfaces, use near-black text on a warm off-white surface, reserving pure white for maximum contrast.
#111111#E9E8E4#FFFFFFPairing rules
Pair each dark colour only with its corresponding light colour to create a glowing, digital effect. Do not invent additional pairs or mix colour families. Always check text contrast.
Patterns
Place translucent rounded squares over a dark colour field. Use the matching light colour at approximately 10% opacity, with restrained overlaps and enough open space for the edges of individual shapes to remain visible.
