Brand concept

01

Brand concept

The Dynavics approach

Our brand language comes from the people-first culture within Dynavics and its personable approach to business. Online chat inspired the speech bubbles: a flexible visual device that can house text, icons or images. The rounded shapes work naturally with our typeface and inform digital components such as buttons and tags.

How can Dynavics help your business?

I would like to break down data silos to connect customers, products, people and operations.

Okay, let’s look at how Business Central could help your business.

The chat bubble

The chat bubble sits at the core of the brand. Give every corner a generous radius except one sharp corner. The sharp corner should point towards the content’s source or direction, as it would in a chat window.

Large shapes
50px radius

Smaller shapes
30px radius

Use the device to:

• frame text, photographs or icons;
• link two or more bubbles to imply a question and reply;
• overlap a small icon bubble with a larger panel to add depth and energy;
• inspire rounded buttons, labels and content cards.

Keep the sharp corner intentional. Avoid mixing several corner directions without a clear conversational or compositional reason.