Brand guidelines

Version 1.0 · November 2021

Brand
Guidelines

A practical guide to presenting Dynavics with clarity, warmth and consistency.

The system

The Dynavics identity grows from one simple idea: conversation. Rounded chat bubbles, energetic colour pairings, approachable typography and flowing line icons make a technical business feel personal.

01

Brand concept

Our people-first approach and the chat-bubble device.

02

Logo

Primary marks, spacing, colour pairings and misuse.

03

Typography

Oldschool Grotesk, hierarchy and typesetting rules.

04

Colours

Primary, secondary and neutral palettes.

05

Icons & art direction

Single-line illustration and human photography.

06

Applications

Guidance for print, presentations and digital products.

:::note Source This web guide is adapted from Dynavics Brand Guidelines, Version 1.0, created by Plug & Play in November 2021. :::